LIL DOLLY DESIGNS

Independent web design & brand systems · est. 2007

We make
websites,
made to match.

Our story

A small studio that prefers to stay small.

We've been making websites and matching brand systems for independent studios, small businesses, and the occasional larger client since 2007. The work has always been guided by one idea: that small things, made to match, add up to something better than big things made separately.

Today the studio is one designer, working on six to eight projects a year, from a small office in the north of Ireland. We don't take on more than that. We don't have a sales team. We don't run ads. The work comes in mostly through the people we've already worked for.

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Selected work

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2024 · Folkstone Makers Co.

Folkstone Makers

A coordinated brand and website for a small ceramics studio in Kent. Wordmark, type system, twelve-page site, and a quiet set of printed pieces to go with it.

brand systemweb design

2023 · North Rye

North Rye Bakery

A wordmark, packaging system, and small ordering site for an independent bakery. Built to scale from one shop to several without redrawing anything.

brand systempackaging

2022 · Sea and Sand

Sea & Sand Letterpress

A quiet redesign of a long-running letterpress studio's website. The brand was already strong; the site had drifted. We changed almost nothing visible and a great deal underneath.

redesignweb design

Recent notes

All 90 →

What we do.

Service № 01

Websites

Custom-built websites for studios and independent businesses. Fast, accessible, built to last past the next platform fashion.

Service № 02

Brand systems

Logo, type, colour, voice, all held together as a single set of decisions that grow with the company.

Service № 03

Matching items

Newsletters, lookbooks, packaging slips, business cards. The smaller things a brand needs to feel like one thing.

Service № 04

Quiet redesigns

Sympathetic redesigns of long-running websites that have drifted from their original shape and need bringing back.